Every 20 minutes someone is killed or seriously injured on UK roads. Much of the reporting around these incidents portrays collisions as unavoidable, obscures the presence of certain actors or omits crucial context as to why crashes happen and what we can do to prevent them. 

These Guidelines were produced in consultation with road safety, legal, media and policing organisations and individuals, to supplement professional codes of conduct and support the highest standards of reporting in broadcast, print and online.