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The Road Collision Reporting Guidelines are produced in collaboration with the University of Westminster’s Active Travel Academy. A consultation on draft Guidelines in Autumn 2020 had a large and generally positive response, and the constructive feedback we received from there, and subsequent conversations with media, policing, legal and road safety professionals, has informed the resulting Guidelines, which will launch 18 May 2021.


The Draft Guidelines were produced in collaboration with media, legal, roads policing, academic and road safety professionals, the National Union of Journalists’ ethics council, and advised by IMPRESS. Many more organisations and individuals have been involved since the draft Guidelines' inception, and we are grateful to every one - but the Guidelines and associated material were written independently of those individuals and their organisations.

The Guidelines’ ten clauses speak to core journalistic principles of accuracy, fairness, non-discrimination and justice and are intended as a supplement to existing codes of conduct.

We hope the guidelines will form an “industry standard by consensus” to help facilitate the highest quality reporting in broadcasting, online and in print.

If you have any questions, do drop us a line at or via the form below.
























Privacy policy

We receive, collect and store any information you enter on our website or provided to us by email. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information. We also collect personally identifiable information (including name, email, password, communications), comments, feedback and personal profile. 

We collect such Non-personal and Personal Information for the purpose of collating, attributing and coding responses to the media reporting  guidelines, and use this information to improve the draft guidelines. 


Our company is hosted on the platform. provides us with the online platform. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

We may contact you to notify you to send updates about the guidelines, any further drafts, and their eventual publication on or after 26 November 2020. For these purposes we may contact you via email.

If you don’t want us to process your data anymore, please contact us at with the email headline ‘remove me from your database’.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at

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